Why Talent Strategy Needs to Complement Tech Strategy
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It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, CEO of Revmade, a consulting firm that helps publishers and marketers launch new revenue streams. Just as important is the talent behind the technology, explains Kopacz.
“It’s so diverse in terms of the technologies that are in the market, so the top skill [publishers should look for] is curiosity,” says Kopacz.
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