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Content discovery platform Taboola became the latest platform to embrace the stories format with Monday’s beta rollout of Taboola Stories.
Advertisers will have access to the stories format first popularized by Snapchat and later embraced by Instagram, Facebook and other social platforms, but with the content living on the sites of trusted publishers, rather than on social networks.
Taboola said publishers can easily add the Taboola Stories format to their websites, giving them new opportunities and providing new experiences for their readers.
Taboola Stories can be embedded within homepages and articles in mobile environments, giving readers access to constantly updated recommendations that will automatically cycle vertical, mobile-friendly content once they are selected.
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