Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
T-Mobile USA’s advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft, marking the telecoms company’s entry into interactive out-of-home advertising.
Octopus is the largest national network of its kind, according to a press release. The terms of the deal were not disclosed.
“The beauty of Octopus is it allows us to create more distribution,” vp and gm of T-Mobile’s ad-tech division, Marketing Solutions, Mike Peralta told Adweek.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in