Survey Says: Digital Magazine Readers Satisfied, Engaged and Relying Less on Print
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The results of a recent survey of more than 99,000 current digital magazine readers show that the large majority of these readers are both satisfied and engaged by their digital editions. The second annual “Digital Magazine Reader Survey,” conducted by Southborough, Mass.-based Texterity Inc., a digital magazine solutions provider, polled current users of more than 110 different publications’ digital magazines, powered by Texterity’s own technology. The survey, which was BPA Worldwide-certified and had a 12-percent response rate, also indicated a decrease in many of these readers’ reliance on print.
Among the survey’s highlights:
• Eighty-eight percent of respondents indicated they are “very satisfied” or “satisfied” with their digital editions, a 3-percent increase from the 2006 survey.
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