Surfer Magazine Rides the Social Networking Wave: Publisher Rick Irons on magazine’s new online community

Surfer Magazine has announced the launch of a new online community specifically for its annual “Hot 100” issue at SurferHot100.com. The Hot 100, which the magazine has produced for the past 25 years, is a ranking of the best young surfers around the globe. “We’ve done [the Hot 100] for a while in print, and we decided to make it more alive by bringing it to the online segment,” says Rick Irons, publisher of Surfer Magazine.

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