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Sunscreen company Supergoop is encouraging the daily use of SPF products through its latest campaign called Solar Powered Freedom.
The campaign celebrates the use of SPF products and encourages people to spend time outside rather than avoiding the sun.
The Solar Powered Freedom campaign is Supergoop’s largest investment in brand marketing to date. The campaign features out-of-home advertising in select cities, direct mail ads and influencer partnerships. The campaign also features an augmented reality Snapchat lens aimed at reaching younger people.
The AR lens uses a phone’s front-facing camera and places the user on different backgrounds related to outdoor activities, like hiking or spending time at the beach.
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