Super Bowl Gambling Gives Publishers a Chance to Expand Their Brands

Bleacher Report and Sports Illustrated are taking different approaches to the Big Game

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Online sports gambling has exploded in the U.S. since its legalization in 2018, putting savvy publishers in a position to profit off the $52.7 billion fans wagered on professional athletics in 2021, per data firm Morning Consult

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This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.