Successfully Navigating a Publishing World Consumed by COVID-19
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Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. The relentless news cycle has editorial teams running at top speed to deliver original, insightful content to readers and viewers hungry for a new understanding of a changing world. Meanwhile, many advertisers have frozen in their tracks — and frozen their media budgets — as they struggle to understand the new realities that surround their businesses.
It’s a challenging landscape for publishers, but it’s also one in which the right moves right now will position businesses to emerge stronger than ever.
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