Successfully Navigating a Publishing World Consumed by COVID-19

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. The relentless news cycle has editorial teams running at top speed to deliver original, insightful content to readers and viewers hungry for a new understanding of a changing world. Meanwhile, many advertisers have frozen in their tracks — and frozen their media budgets — as they struggle to understand the new realities that surround their businesses.

Jason Kalin has served as SVP of Business Development since 2012, overseeing publisher strategy, sales and operations at Nativo. Prior to Nativo, he held various sales leadership and operations roles at Visible Measures, a video advertising-technology company, and Marchex, a leading B2B call and conversational analytics company. Jason was also an early employee and Director of Sales at IndustryBrains, a B2B online advertising solutions startup that was acquired by Marchex. Jason also serves as a RIHub Venture Mentor for entrepreneurs in the New England area and holds degrees in History & Education from Syracuse University.