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In the push to diversify their revenue streams, innovative publishers have begun to think of subscriptions as a starting point, rather than a finishing line.
During Adweek’s Elevate: Publishing event, decision-makers at top media companies including The New York Times, Hearst, BuzzFeed, New York Magazine and The Washington Post weighed in on the strategies they are investing in to generate new sources of income, as well as keep current subscribers paying.
While the Times and the Post spoke about refining their processes for collecting first-party data and retaining existing subscribers, others offered their vision for new lines of business built on brand identity and novel forms of storytelling.
As competition for digital subscriptions grows more fierce, these emerging trends have caught the attention of publishers.
Sonic boom: Audio delivers on revenue and retention
Hardly an emerging field, sure, but audio has graduated from a complementary business into a standalone industry for some publishers.
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