Publishing

Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace

Programmatic advertising remains important, but so does control of its inventory

Controlling more ad inventory means higher CPMs.Getty Images
Headshot of Lucinda Southern
By Lucinda Southern

December 30, 2020

Female-focused Stylist is the latest publisher retreating from the open marketplace, which accounted for 5% of its revenues when it ceased trading there last month.

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Headshot of Lucinda Southern

Lucinda Southern

Lucinda Southern is Adweek's media editor.

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