Content Strategy

Striking the Balance Between Print and Online Content at Distripress

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By Linda Ruth

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Publishers have heard and accepted that print is to be a brand’s premium product going forward, but what does that mean in practical terms? And how can an understanding of that model lead to a reversal of the downward trends publishers are struggling to cope with?

I’m filing from Distripress, the international conference of press distribution, held this year in Brussels, where Juan Señor of London’s Innovation Media Consulting Group unfolded the model his group has developed.

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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