Striking the Balance Between Print and Online Content at Distripress

Publishers have heard and accepted that print is to be a brand’s premium product going forward, but what does that mean in practical terms? And how can an understanding of that model lead to a reversal of the downward trends publishers are struggling to cope with?

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

Content Strategy

Striking the Balance Between Print and Online Content at Distripress

Linda Ruth

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Linda Ruth