Streamlining Digital Ad Workflows: What Every CRO Should Know About Implementing an Order Management System
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Over the past few years, publishers have seen their ad inventory grow exponentially with the explosion of digital and mobile media channels. However, their profit margins are shrinking due to the increased complexity of advertising sales, meaning that publishers spend an increasing number of hours on manual data entry, creating a multitude of inefficiencies in the sale and purchase of online media ad inventory.
More than ever, publishers need a proper Order Management System (OMS) to sell, traffic, and bill their customers.
The
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