Ads.Txt Mislabeling Is Flagrant and Costly. Here's What's Being Done About It

The State of Transparency aims to empower publishers

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While the technical sophistication of programmatic advertising has helped power the open internet for more than a decade, its complexity has shielded bad actors from scrutiny for just as long, resulting in rampant ad fraud that cost the industry $59 billion in 2021, according to Juniper Research.

This fraud directly affects publishers, which occupy the final link in a convoluted supply chain ringed with middlemen. 

To help combat the issue, last month the team behind Sellers.Guide, a tool for helping publishers maintain compliant ads.txt

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