Start/Finish Line at Daytona 500 to Feature Fan Tweets

The social network teamed up with Nascar on the initiative

85 lucky fans will have their tweets chosen Nascar/Twitter

The checkered start/finish line at Daytona International Speedway will be decorated with tweets for the Daytona 500 Sunday, Feb. 14. David Cohen is editor of Adweek's Social Pro Daily.