Spotify’s 3rd Culture Next Report Looks at Rebuilding Culture

The streaming platform examined the response by millennials and Generation Z to the pandemic and the social justice movement

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Spotify Monday released the third edition of its Culture Next Annual Global Culture & Trends Report, with the focus this year on how Generation Z and millennials are rebuilding culture from the ground up in the wake of the pandemic and the ongoing movement for social justice.

The streaming platform said in a statement, “Culture Next is designed to give advertisers an inside look into what inspires and motivates millennials and Gen Z, the differences and commonalities in how they’re engaging with and driving culture and the best ways for marketers to use digital audio to thoughtfully connect with them.”

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