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Audio streaming platform Spotify unveiled this year’s Spotify Wrapped Wednesday, and it is highlighting Latin artist Bad Bunny as this year’s most streamed artist globally on the platform through a video campaign.
It’s Bad Bunny’s third consecutive year as the most-streamed artist globally, marking the first time any artist accomplished this on Spotify.
For Wrapped this year, the platform is telling fans about themselves through 16 personalities narrowed down by four letters created by Spotify, pulling inspiration from the 16 personalities invented by Isabel Myers and Katharine Briggs.
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