Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative

The service will aim to offset the carbon footprint of the audio platform's advertising output

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

After a 2019 study revealed that the amount of electrical energy used to stream and download digital music was leading to increased greenhouse gases, Spotify decided to do its part in helping improve the environment.

With Earth Day set to take place on April 22, the biggest music streaming platform’s Spotify Advertising arm will release what it described as “a first-of-its-kind sustainable audio offering” called Sustainable Sonics, which will utilize carbon offsets to balance out the environmental impact of the platform’s audio advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in