Spotify's First 2020 Wrapped for Advertisers Offers Up Listening Insights

Streaming service debuts a version of its popular year-end summary tailored to brands

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


Spotify is expanding its popular year-end data feature to advertisers for the first time with a comprehensive look at the listening trends of the year broken down by audience.

The streaming service’s 2020 Wrapped for Advertisers consists of an interactive microsite with data on various trends in popular content and device habits across 12 user categories ranging from foodies and fitness enthusiasts to new parents and Gen Z. Agency Huge designed the layout in its first work for Spotify since winning the account earlier this year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in