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Spotify said Wednesday that starting September, it will extending access to its podcast insights subsidiaries, Podsights and Chartable, to Megaphone clients in order to help them strengthen their podcast business.
According to Spotify, Megaphone publishers can layer data and insights from both platforms to Megaphone’s offerings. Users will now be able to get more audience insights and use Chartable’s ad attribution and shareable URL tools like SmartPromos and SmartLink. Publishers can also apply Podsights ad attribution to direct sales campaigns at no extra cost to those on Megaphone, according to Spotify.
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