Sports Illustrated Launches Sports Betting Product in Colorado

The 67-year-old publisher is the latest to board the gambling bandwagon

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Sports Illustrated launched its gambling product, SI Sportsbook, in Colo. ahead of the NFL season this morning, in partnership with 888, a U.K.-based online betting and gaming company with 27 years of operating experience. 

The publisher plans to launch SI Sportsbook in New Jersey, Iowa and Indiana in the next few months, before expanding to 13-15 legal jurisdictions in the next two to three years, said Daniel W. Dienst, the executive vice chairman of strategy, ventures and tactical operations for Authentic Brands Group (the company that owns the Sports Illustrated brand). 

“Sports

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in