S&P Dow Jones Indices Taps Twitter API for 2 Indices Tracking Sentiment in Finance Tweets

Financial conversation on the social network was up 20% in the US in 2020 versus 2019

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

S&P Dow Jones Indices is tapping into the growing financial conversation on Twitter with its release Thursday of the S&P 500 Twitter Sentiment Index Series.

The social network said its finance community has been expanding and discussing real-time news and conversations on the industry, including stocks people are following, opinions on market trends and other investment vehicles.

Twitter said its internal data showed that financial conversation in the U.S. was up by more than 26% in 2020 compared with 2019.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in