Some Tips on Creating Dynamic Online Content
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Become “Web-centric.” Start thinking of online as the center of your business.
You cannot be a 21st century publisher without changing the mindset of editors to think of the Web — not just your magazine — as your content platform. Content now comes in many forms besides articles.
Control the blog. Blogging and forums should enhance your content model.
Don’t let blogs be unmoderated rants. Develop blogs that attract the best of your readership and monitor them to keep them focused and sane.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in