Social Confidential: How Bud Light Seltzer’s Chief Meme Officer Became the Dankest CMO

Pros from Bud Light and Wieden+Kennedy discuss the role

Last August, Bud Light Seltzer put out a call for applications for the dankest of CMO roles: the chief meme officer. The brand set up a dedicated website acknowledging that its “meme game” needed some serious work and inviting the mightiest memelords on the internet—at least, those 21 and older—to apply for the role. The temporary position offered $5,000 per month to develop at least 10 “fire” Bud Light Seltzer memes per week.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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