Snoop Thinks Pink; Should Jeep Rebrand the Cherokee?: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Snoop Dogg’s Wine Collaboration Is Ready for Summer With a New Rosé Following the success of his 19 Crimes Cali Red, Snoop has his own rosé wine from the brand. "I was thinking pink,” the hip hop legend said. Much like the prior red, the new wine will be part of the ongoing AR experience that consumers can access by scanning the bottle to produce a hologram of the Doggfather, who offers them words of wisdom. See the AR experience in action. Star power is a recurring theme in today’s top ads: Lay’s is also leveraging celeb power with Messi Messages, a web app that lets fans send personalized video messages from soccer superstar Lionel Messi using deepfake technology.After its charming Edgar Scissorhands ad from the Super Bowl, Cadillac put its “hands-free” tech to the test, getting celebs like Sofia Vergara, Joe Manganiello, the Jonas Brothers and more to take its 2021 Escalade for a no-hands ride. NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video The NFL has scored some eye-popping new rights deals for its TV packages, with most networks including Fox, CBS, NBC and ESPN hanging onto their current deals, though ESPN’s deal will include a wrinkle that will benefit ABC—and ABC will be back in the (Big) Game. Plus, beginning in 2023, Amazon Prime Video will receive exclusive rights to Thursday Night Football games. But Super Bowl ratings were down this year, so why are broadcasters and streamers acting like things are looking up? Jason Lynch explains. Also in TV and Streaming: One of the most popular TV series ever on streaming, The Office, is now available to watch for free this week on Peacock to celebrate the show’s 16th anniversary.At SXSW, correspondents from The Daily Show With Trevor Noah said they welcome the opportunity to explore more comedic targets in a post-Trump era. New Survey Asks: Should Jeep Rebrand Its Cherokee Vehicles? Our latest poll with Morning Consult examined American consumers’ thoughts around the question of whether Jeep should rebrand its Cherokee and Grand Cherokee models in response to requests by the Cherokee Nation. As is often the case, the results were divided—but there’s more nuance to it, of course. See how the opinons broke down. Check Out Your (Satirical) Spring Horoscopes for Marketers Feel like your marketing job is in retrograde? The moon is leaving SXSW and entering the Spring Conference Awakening—which means it’s time to check your advertising horoscope, with social media strategist Ejolee L. Mitchell as your spiritual (satirical) guide. Refocus and reset your KPIs for the season. Adweek on Clubhouse | Marketing Reinvented: Creator Collaborations Today at 11am, join Adweek’s Toby Daniels on Clubhouse for a talk with an exceptional group of social media leaders, who also serve as judges of Adweek's recently announced Creator Visionary Awards. The discussion will focus on the ways Creators collaborate with brands to bring joy and positivity to the world. Add it to your calendar here. Briefly: Peloton and Adidas Join Forces on ApparelEmblemHealth Names VMLY&R as Agency of RecordNordstrom Tosses Its Hat Into Shoppable LivestreamsMarsh & McLennan Companies Becomes Marsh McLennan in a Modernized Brand MakeoverCrypto Publisher Decrypt Launches Token Cryptocurrency for NFTs These Brilliantly Designed Candy Bar Ads Show You What Doesn’t Make It Onto the Packaging Consumers can experience every facet of French life with this gorgeous campaign for Le Chocolat des Francais bars from TBWA\Paris. The candy bars’ real packaging shows a selective, romanticized image—but the campaign shows that it’s just a small piece of a larger picture that shows all the real, less charming aspects that don’t make it into the final frame. See the funny and beautifully designed work here. More of the Latest: Twitch's Head of Global Social Media Urges Teams to Crack the Hiring CodeYour Kid Can Call The Shots—and Front The Bill—on These Vrbo VacationsGrubhub’s Use of AR for Virtual Concert Series Is Intended as Community Building Tool Facing Unemployment and Climate Change, Consumers Turn to RecommerceTropical Is Topical: Pepsi Mango Is a Drink Now