Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month

'Kaepernick vs. The World' will debut on Discover Feb. 6

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence.

Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform.

Black History Month content from publishing partners including NBC News, with “Stay Tuned,” will be added to Snapchat’s Discover platform.

Snap Original “The World,” produced by Complex, will also return to Discover for its third season.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in