Snapchat Kicks Off New Year With 4 New Messaging Features

Chat Replies, Bitmoji Reactions, Polls and a revamped audio and video calling interface

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


Snapchat introduced four new messaging features, which will roll out to Snapchatters “in the coming days” on Android and iOS.

Chat Replies enable users to respond to individual messages in an ongoing chat by holding down on a message and tapping Reply, with Snap Inc. saying the new feature helps users keep conversations on track and communicate with context in heavily active group chats.

Snap introduced seven new Bitmoji Reactions to help people better share their emotions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in