Join Adweek's Sports Marketing Summit to explore the new events, platforms, fan insights and cultural impacts presenting exciting business growth opportunities. Learn more.
Today, the Los Angeles County Museum of Art (LACMA) is extending its collaboration with Snapchat to unveil three new augmented reality monuments for the International Day of Monuments and Sites.
This will be the second annual LACMA x Snapchat: Monumental Perspectives. The collection explores the cultural history of the city via AR.
The initiative with Snapchat brings together LA-based artists who are inspired by moments and pieces of the city’s history for its work. The three installations include Judy Baca’s ongoing The Great Wall of Los Angeles mural, Sandra de la Loza’s ecological work on the LA River and Willowbrook and Kang Seung Lee’s work commemorating activists who rebuilt LA following the 1991 uprisings from Latasha Harlins’ murder.
“We’re thrilled to continue working with LACMA to bring awareness to the history of the city, as well as empower artists and Lens creators to educate the world through a new perspective with the help...