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Snapchat released three updates Wednesday for its $3.99-per-month Snapchat+ subscription option, which debuted in late June and topped 1 million paying subscribers in August.
As initially discussed in October, a new Gifting feature enables subscribers to pay $29.99 (for the first year, $39.99 thereafter) and send a friend or loved one a 12-month subscription to Snapchat+.
Snapchat introduced more customization options, such as new application icons and the ability to change the app’s camera capture button to a specific color or shape, such as a heart or a soccer ball.