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Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories.
Dynamic Stories taps Snap publisher partners’ RSS feeds and automatically creates Stories from the content they are creating on the web, updating in real-time, which gives Snapchatters access to news content as it breaks.
Snap said the new feature gives publishers an easy way to create content on a daily basis at lower cost, and it supports the platform’s efforts to bring local content to its communities across the globe.
Early partners for Dynamic Stories include: