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Snapchat teamed up with the National Football League on creative tools for Snapchatters and content for Super Bowl 2021.
Snap Inc. said its NFL-partnered augmented reality lenses and filters reached 45 million users during the weekend of Super Bowl 2020.
The NFL and Snap renewed their multiyear partnership last June, and Snap said there were 17.4 million unique viewers of NFL content on its platform during the 2020 regular season.
Snap built a custom AR experience using its 3D
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