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Snap Inc. marked Data Privacy Day Friday (Jan. 28) with the release of research it commissioned from Kresnicka Research & Insights aimed at giving it a better understanding of how privacy influences online behavior among the Snapchat Generation—Generation Z and millennials.
KR&I surveyed 13,519 daily social application users aged 13 through 40 in 11 international markets—Australia, Canada, France, Germany, the Netherlands, Norway, Saudi Arabia, Sweden, the United Arab Emirates, the U.K. and the U.S.—including 500 daily Snapchat users and 500 non-Snapchat users (those who never use Snapchat, but use other social and communication apps) in every market, balancing recruitment in each market to be nationally representative.
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