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Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their usage of the technology from strictly fun to more practical purposes, such as shopping, according to Augmentality Shift, new research from Ipsos and Snap Inc.
Ipsos and Snap found that while the No. 1 use for AR among nearly 60% of consumers remains fun, shopping has taken over the top spot, with six out of 10 saying that the technology makes their experience better, easier and quicker, and more than two-thirds agreeing that AR enables them to shop in new and exciting ways.
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