Snap Covers the Brandenburg Gate in Plastic Waste (Virtually, of Course)

AR lenses in Snapchat aim to promote awareness of the 6.3 million tons of plastic waste produced annually in Germany alone

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Snap Inc. is turning to augmented reality to raise awareness of plastic waste, starting in Germany.

The company explained in a blog post Wednesday, “Plastic waste is one of the biggest issues when it comes to protecting the environment and nature. In Germany alone, 6.3 million tons of plastic waste are produced every year. The huge amounts of plastic waste are one of the main triggers for the climate crisis. Experts are aware of the effects, but many people in Germany know far too little about the plastic waste problem.



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