Snap Acquires Crowdsourced 3D Mapping Tech Outfit Pixel8earth

Its team will work on Snapchat’s Snap Map and location-based AR experiences like local lenses

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Snap Inc. confirmed its acquisition of crowdsourced 3D mapping technology company Pixel8earth.

According to a Form 10-Q filed with the Securities and Exchange Commission, Snap paid $7.6 million for Boulder, Colo.-based Pixel8earth.

The Pixel8earth team—co-founder and CEO Sean Gorman, director of analytics Chris Helm, chief technology officer Pramukta Kumar and software engineer Winnie Palangpour—will join Snap to work on its Snap Map product.



Pixel8earth

They will help build out tools to complement Snapchat’s location-based augmented reality experiences, such as its local

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