Data

Setting A CDP (Or Any Tech) Up for Success

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By Denis Wilson

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Last week I wrote a piece on how first-party data is growing in value to marketers and how publishers should respond. As a follow-up I wanted to highlight one of the presentations made during a webinar we hosted earlier this week on How Publishers Are Using CDPs to Better Engage & Monetize Audiences.

Many publishers are eyeing (or have already invested in) CDPs as a game-changing tool to connect and act upon customer data. What often goes overlooked in the implementation of any technology are the People, Process, and Culture factors that will determine success. 

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Headshot of Denis Wilson

Denis Wilson

Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

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