Ad Tech

Sen. Ron Wyden Calls for 'Tough Love' on Ad Industry, Giving Control to Consumers

'There are some aspects of digital advertising that are going to have to change'

senator ron wyden speaking into a small microphone — Sen. Ron Wyden is also chairman of the Senate Finance Committee and cowrote Section 230.Bloomberg/Getty Images

By Andrew Blustein

March 8, 2021

The advertising industry is already struggling to understand and comply with Google and Apple’s tightening privacy guidelines. Now it faces potential national regulations aimed at cleaning up the industry’s malpractices.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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