4 Key Criteria for Selecting a Business Intelligence Solution

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Once a media company has decided to get started with business intelligence (BI), they must choose a vendor. There are many vendors that offer solutions in this space, but for most, SaaS (software-as-a-service) tools like Domo, Tableau, Grow, iDashboards, Birst, Qlik, Looker, and Microsoft Power BI offer great functionality without the need for lengthy and costly integration into a publisher’s existing systems.

In the process of selecting a vendor, publishers need to achieve a balance across multiple criteria rather than looking at just a single factor (e.g.



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