Sayonara, Newsweek: Moving Beyond an Outmoded Brand
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As we’ve all heard by now, Newsweek will cease to exist as a print product at the end of 2012, a move which I don’t believe goes far enough. It’s time for Tina Brown’s publishing concern to retire the Newsweek brand altogether, folding everything into the Daily Beast. Newsweek, like Oldsmobile, is a brand that has lost all cache and need not be retained for any reasons nostalgic or otherwise.
That still leaves the question of what The Daily Beast should do to distinguish itself and grow as a business.
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