‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers

Brand health studies are driving revenue growth for the media firm

a heart and bag of money on a scale
Brand health studies are leading to more revenue at Bloomberg Media. Getty Images

Bloomberg Media is cozying up to its advertisers to drive deeper working relationships. So far, it’s bearing fruit.

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@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.