RollingStone May Reformat
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Since November of 1967, Rolling Stone’s trademark format has been in place at the Wenner Media music magazine. But recently, the publisher has been considering a new model to replace even the revamp the publication received back in its January 1985 issue. According to Wenner Media, the magazine’s sister magazine, Men’s Journal, holds the prototype for Rolling Stone changes that may take place as soon as the next few months at an estimated cost of one million dollars.
Instead of using the oversized, saddle-stitched format, the magazine may change into a perfect-bound, high-gloss publication with UV-coated cover stock and heavier paper, designed to attract younger readers.
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