Revolt Officially Launches Podcast Network

Black-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives. The Revolt Podcast Network is giving its audience 24 new shows, including one on entrepreneurship and business hosted by the company's chief executive officer, Detavio Samuels. “You'll get everything from business and entrepreneurship, to music and culture to true crime and sports," Samuels said. "They will cross over every category because we believe that Black creators deserve the right to create." Revolt first dipped its toe into podcasts in June with its highly-rated show, Caresha Please, hosted by rap duo City Girls member Yung Miami. "We wanted to launch that one first and get that proof point," said Samuels. The show attracts millions of viewers on YouTube, with its most-watched episode at over 6 million views. On Apple Podcasts, it averages 4.9 stars from over 8,000 reviews and is number five on Chartable's U.S. music podcast chart. According to Revolt, the network's eight current original talk shows are also hosted on its site revolt.tv, CTV and mobile app Revolt app and YouTube. What the company calls its "audiovisual shows" like Assets over Liabilities, Love & Respect with rapper Killer Mike and Revolt Black News have seen a triple-digit growth year-over-year in audience. Revolt did not share exact figures. The media company has not typically traded a lot via programmatic means, in part because, post-George Floyd protests in 2020, advertisers who were keen to buy inventory on Black-owned media were able to do so "at super decreased dollar amounts," Samuels told Adweek. "It's a very purposeful strategy," Samuels added. Regardless, it will be the first time Revolt is extending its supply via programmatic to audio SSPs Adswizz and Triton to monetize its content, according to Revolt's vice president of business development Akinwole “Aki” Garrett. Revolt will sell its audio inventory via programmatic until it reaches the 10,000 listens per episode benchmark, Garrett told Adweek. "We will then slowly start to shift the ad sales efforts to more live reads and pre-recorded live reads, which have higher CPMs," added Garrett. The Revolt Podcast Network is setting a benchmark for 500,000 monthly listens across shows on streaming platforms, like Spotify and Apple Podcasts, said Samuels. Since 2020, Revolt has added 100 new advertisers. The company's ad revenue has tripled and its digital ad revenue has grown five times, according to Samuels, who wouldn't share specific numbers. "I would bet you money this year, we'll grow somewhere between 75% to 100% compared to last year," he added. T Brand Studio and American Express Podcast Reaches No. 1 in the Apple Careers Podcast Chart

Business Podcasts

Revolt Launches Podcast Network With Suite of New Shows

The media company is launching 24 new programs

Meseret Ambachew

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Meseret Ambachew