Revenue Diversification Has Never Been More Vital

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Publishers are at the core of the modern consumer journey. The content they create generates the majority of consumer interest and intention, yet they rarely capture a fair slice of the commercial value they produce in return. As such, publishers have always been on a quest to broaden revenue sources. But the continued uncertainty resulting from COVID-19 means diversification is more important than ever.

Advertising will always be a mainstay of publisher revenue, but they can’t rely on this income stream alone as illustrated by recent events – global ad budgets are now expected to be down 31%



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