Revenue Diversification Has Never Been More Vital

Publishers are at the core of the modern consumer journey. The content they create generates the majority of consumer interest and intention, yet they rarely capture a fair slice of the commercial value they produce in return. As such, publishers have always been on a quest to broaden revenue sources. But the continued uncertainty resulting from COVID-19 means diversification is more important than ever.

Brian Lovett is Director of Product, Commerce at Sovrn.