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As publishers weigh whether to prioritize subscriber acquisition or retention, The Economist has found a way to do both.
The London-based publisher recently announced it had grown its subscriber base by 9%, or about 90,000, over the last year, bringing its total subscriber count to 1,122,000. Despite a 3% reduction in total revenue, the publisher was in the black last year, generating £41.8 million ($57.6 million) in profit on £310.3 million ($427.4 million) in revenue, a 27% increase in its year-over-year operating profit.
However,
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