Retailers and Media Are 'a Match Made in Heaven'

Criteo and Best Buy on the booming business of retail media networks

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Retailers have been building and rebuilding their ecommerce sites for the last two decades. But it’s only been in the last couple of years that they’ve realized those ecommerce sites can be treated just like publishers treat their media sites: open them up to advertising. This, in a nutshell, is retail media. And it’s poised to grow into a $52 billion dollar industry by 2023, according to eMarketer.

So, how can all retailers who aren’t already indulging, get a piece that multi-billion dollar pie? Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, talked all about it with Adweek’s chief content officer Ann Marinovich during a conversation at Cannes Lions last week.




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