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Resh Sidhu joined Snap Inc. as global director of Arcadia, the augmented reality creative studio that debuted last October.
Sidhu, who will be based in New York, had been chief creative officer at Barbarian, overseeing all of the agency’s creative vision.
Prior to that, she served as group creative director for digital agency AKQA, overseeing creative vision for global clients including L’Oréal, Nike, Nissan, Volvo and Xbox.
As creative director of virtual reality at visual effects studio Framestore prior to her time at AKQA, Sidhu’s work on a VR experience for Fantastic Beasts and Where to Find Them for Google, J.K.
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