Remotely Riding the 'Red Ocean' of Tactical Shooter Games With Riot

Riot Games' Valorant team doubled down on social media to create an innovative social-first approach to attract players

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Considering the fact that many people recently found themselves with free time and a desire to escape reality, you might think it’d be easy to launch a new video game during the shutdown that accompanied the COVID-19 pandemic. But Riot Games’ Nikki Lewis and Casey Clough will be the first to tell you that this was not the case.

In a discussion with Danny Wright during Adweek’s Social

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