Redditors Talked Up Big Game Ads From GM, Cheetos, State Farm, Doritos

r/TheWeeknd saw a 335% increase in views from Jan. 31 through Feb. 7

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Fresh off its own surprise Super Bowl ad, Reddit shared details on discussions of other Big Game ads on its platform, saying that General Motors, Cheetos, State Farm and Doritos dominated postgame talk about “best” ads.

Reddit added that 3D Doritos, Drake From State Farm and Bud Light were trending topics on its platform during the Big Game.

The platform also saw fatigue among Redditors for ads that appeared to virtue signal or pat themselves on the back and a desire for more humor.

The r/NFL community saw a 39% increase in views from Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in