‘More on a Level Playing Field’: How Dubsmash Can Help Reddit Compete

The 'front page of the internet' commits to video and managing a diverse platform of creators

Reddit's acquisition of Dubsmash gives some hints to the company's future. Kacy Burdette; Reddit

Reddit is known as a haven for niche, organic communities and largely unfiltered internet chatter, but it hasn’t always been the most welcoming place for all underrepresented groups. While Reddit has made progress in recent years, its acquisition of Dubsmash signals a real commitment to working with diverse communities. That could persuade more marketers to invest their ad dollars with the self-proclaimed “front page of the internet.”

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.