'More on a Level Playing Field': How Dubsmash Can Help Reddit Compete

The 'front page of the internet' commits to video and managing a diverse platform of creators

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Reddit is known as a haven for niche, organic communities and largely unfiltered internet chatter, but it hasn’t always been the most welcoming place for all underrepresented groups. While Reddit has made progress in recent years, its acquisition of Dubsmash signals a real commitment to working with diverse communities. That could persuade more marketers to invest their ad dollars with the self-proclaimed “front page of the internet.”

In announcing the company’s purchase of the TikTok-like app, Reddit reserved significant real estate to boast about Dubsmash’s racially diverse user base and that the “community-focused platforms can coexist and grow as we learn from each other.” 



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