Reddit Buys Dubsmash in Bid to Compete With TikTok

The social media company is doubling down on video

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Reddit’s past had little to do with video, but its future may depend on it. The social media platform, best known as a place to discover text-based news, unusual insights and niche sub-communities, is buying Dubsmash, a TikTok-like social video platform, for an undisclosed sum. The Information first reported the news late Sunday evening.

The announcement comes at the end of a year that’s seen a slew of media and tech industry moves including mergers, acquisitions

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